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This "breakthrough event" is at the point of diminishing returns of existing technology when it is most difficult to consider alternatives. Institutions that grow up with a technology become established, too uniquely adept at their technology to consider alternatives. Alternatives are outside their area of expertise. Established institutions prefer to modify, augment or find new applications for their technology rather than search for ways to go beyond that technology. Historical evidence shows that this refinement approach does not guarantee sustained market superiority (Innovation, The Attackers Advantage, R. Foster 1986). If an existing organisation or industry wants to avoid its own obsolescence, it must be willing to explore alternatives.
 As technology evolves, a given device or method will reach a point when it can no longer be improved as it is. At this point it has reached the limits of its underlying physical principles. To exceed this performance limit, a totally different device or method with different underlying physical principles is required.
AVG Aerospace suggests this is where the World’s Jet Powered Aircraft Industry is today.
The concept of the AVG introduces a fundamentally different method of utilising the same underlying physical principles employed in conventionally configured jet powered flight of today.
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A British Engineer has invented the means and holds the United States, German, French and United Kingdom patent rights, whereby the operational efficiency of many existing and all future jet powered aircraft can be quite dramatically improved within several years. The project also addresses important and growing environmental concerns of noise and atmospheric pollution.